EP Editorial Estimator v1.10

This page offers the EP Editorial Estimator. This is a tool developed by Ken Richardson to help photographers sharpen their negotiation skills.
Click here for Full Instructions

Input amount(s):

Calculated amount(s):
Currency
Exchange Rate
   Primary Edition Rates

 Relative Costs Foreign Edition and
Joint Venture Rates
(Images used in same context
as primary edition)
Magazine Circulation

Magazine Ad Rate

No. of Foreign Ed.
or Joint Ventures.
   Transitional Rate
 Target Rate
 Cost Per Issue (in pennies)

Percent of Ad Rate
 Extra Editions Rate
Space Rates
Foreign Space
Rate Modifier

   Transitional Rate
1/4
1/2
3/4
full
dbl
front
back
gate		  Target Rate
1/4 pg
1/2
3/4
full
dbl
front
back
gatefold		 Pennies/pg - % of ad rate
- 1/4 pg
- 1/2
- 3/4
- full
- dbl
- front
- back
- gate
1/4 pg
1/2 pg
3/4 pg
full pg
dbl pg
front cover
back cover
gatefold
Reprints
Quantity:

Foreign Reprint
Rate Modifier

  

1/4 page
1/2 page
3/4 page
full page
double
front cover
back cover
gatefold
1/4 page
1/2 page
3/4 page
full page
double
front cover
back cover
gatefold
Web Rates
Duration (months)

Height (in pixels)

Width (in pixels)
  
Standard Pages
Quarter Page (320x240)
Half Page (320x480)
Full Page (640x480)
Custom Size (height x width)		 Standard Pages
Quarter Page
Half Page
Full Page
Custom Size
Foreign Web
Rate Modifier
  
Home Page
Quarter Page (320x240)
Half Page (320x480)
Full Page (640x480)
Custom Size (height x width)		 Home Page
Quarter Page
Half Page
Full Page
Custom Size
        Click to Calculate >>
        

Copyright 2000, 2001 - Kenneth Richardson
ken@irisrichardson.com